Since 1972, Group for the East End has been protecting and restoring the environment on eastern Long Island, New York, through education, conservation, and advocacy. They fight for the protection of our land, water, and wildlife, inspire children to become future stewards of the environment, and engage the community to take action on important issues.

The Group protects the places where endangered birds live and breed, organizes beach grass plantings and habitat restoration projects, and takes a stand against single-use plastics to save sea turtles, sea birds and other wildlife. Whether it’s advocating to stop overdevelopment, improving water quality, or inspiring the community through nature outings and events, the Group has developed a reputation for achieving lasting conservation success. 


As a New York City based brand inspired by the element of water, we’re protecting the nature of the place we love. With each ONDYN purchase we’ll donate $50 to the Group for the East End’s commitment to water protection – from the nationally significant Peconic Estuary, to the Atlantic Ocean, to the smallest kettle pond, to the aquifers under our feet.